How we work

How we make decisions.

The commitments that guide who we work with, what we agree and how we deliver.

Our commitments

01 · Your deal terms stay with us

Your brief goes only to the creators we approach for it. Your fees and contract terms are never shown to other brands or creators.

02 · We tell you our doubts before you commit

If we can’t stand behind a creator for your product, you hear it in the proposal, before you pay anything.

03 · Clear terms and real follow-up, whatever your size

A small channel and a large brand both get what’s agreed in writing and someone who answers.

04 · Every recommendation comes with its evidence

Each proposal shows which brands have sponsored the creator, how many people watched those videos and the date we measured. What we think is marked as opinion.

05 · If something slips, we tell you and bring the next step

We stay involved through delivery, not just until the contract is signed.

Read the thinking behind the work.

Read about the choices behind creator pricing, negotiations, campaign delivery and representation.

Read the Letters