From finance to creator partnerships
Paul's finance background shapes how he assesses a partnership: the fit, the price and the terms. He leads our approach to creator selection, negotiation and representation. Find Paul on LinkedIn ↗
About Not Average
About Not Average.
We manage campaigns for brands and represent creators. Working both sides of the deal shows us what partnerships tend to cost, what contracts need to cover and what it takes to deliver.
Paul Taylor,
founder.
Read how we think
In Letters, Paul writes about the decisions behind the work, from creator selection and pricing to rights, measurement and delivery. Read the Letters ↗
The work we do
Gaming, technology and creative tools
Our campaigns span gaming hardware, creative software and privacy tools. We look for creators who can give each product a natural place in their content.
We check before we recommend
We track the sponsorships on YouTube channels and how many people watch those videos, and we negotiate these deals for a living. Our proposals separate what we measured from what we think, and flag what still needs checking.
Close to the campaign
We stay involved after the contract is signed, coordinating briefs, reviews and publication so the agreed work reaches the audience.
What are you working on?
Tell us about your campaign or the offer you are considering.