We see what others can't.
Our proprietary system tracks creator performance across 30+ markets. Not followers or engagement—actual conversion data. Which creators drive purchases. What content formats perform.
Our Story
Tired of agencies that measure impressions, not revenue?
93% client retention. Because results keep clients—not contracts.Creators with 1M subs who can barely pay rent. Reports full of vanity metrics that meant nothing to your CFO. Agencies that picked creators by follower count instead of conversion data.
We built Not Average because we got tired of that being the standard.
70+ campaigns. Zero brand safety incidents.
Origin
The Beginning.
One question started it all.
What if every influencer dollar could be traced to revenue? We started in 2022 with three brands and a conviction: results speak louder than pitches.
Those three brands are still with us. They've been joined by 37 more.
Where We Are Now
70+ campaigns. 93% retention. 2.4x average ROAS.
Deep infrastructure. Proprietary intelligence. Long-term partnerships. Not the biggest by headcount—the most effective by revenue impact.
What Makes Us Different
Three things we do that others don't.
Senior people, not account managers.
No one learning on your budget. Every person on your campaign has run campaigns worth millions. We operate like a special forces team: high density of talent, zero bureaucracy.
Built for your CFO, not your social team.
We report on revenue impact, not impressions. Our dashboards show cost per acquisition, not cost per view. If a campaign isn't converting, we kill it and reallocate.
Scale
Results that keep clients around.
70+
Campaigns Run
93%
Client Retention
Industry avg: ~60%
2.4x
Average ROAS
Across all campaigns
0
Brand Safety Incidents
How We Operate
Principles, not platitudes.
Systems over hustle
We automated creator vetting, contract management, and performance tracking. Our team spends time on strategy, not spreadsheets. The obsession with efficiency became proprietary technology—an unfair advantage.
Relationships over transactions
Three of our earliest clients are now personal friends. We've hired creators we used to book. The line between partner and vendor doesn't exist here.
Long-term over quick wins
We've turned down six-figure deals that didn't fit. Sustainable reputation beats quarterly targets.
Discomfort on purpose
We hire before we can afford it. Take on challenges that scare us. The moment we feel comfortable is the moment we stop improving.
Obsession over balance
We don't clock out when it's convenient. We clock out when the work is right. This isn't a 9-to-5. It's a craft.
What We're Building
Beyond an agency.
We're building an intelligence hub. Creator tools that don't exist yet. Brand intelligence that changes how companies allocate influencer budgets.
The goal isn't to be the biggest agency by headcount—it's to be the most effective by revenue impact.
We're raising the bar so high that mediocrity can't survive.
93%
Client retention rate. They stay because results compound.
2.4x
Average ROAS across all campaigns.
// Ready to talk?
See if we're the right fit.
We work with brands spending $50k+ monthly on influencer marketing who are tired of vanity metrics. If that's you, let's talk.