What the campaign deck usually leaves out.
Field notes on creator selection, pricing, negotiation, measurement, brand safety and talent management, written by Paul Taylor from inside the work.
| No. | Title | Published |
|---|---|---|
| 039 | Marketing Approved It. Legal Killed It. | Sep 15, 2026 |
| 038 | Your First Offer Should Never Be a Number. | Sep 8, 2026 |
| 037 | Your Favorite Creator Is About to Quit. | Sep 1, 2026 |
| 036 | Last-Click Is Killing Your Creator Budget. | Aug 25, 2026 |
| 035 | YouTube Just Redefined the View. Your Contracts Didn’t. | Aug 18, 2026 |
| 034 | Your Brief Has 14 Mandatory Mentions | Aug 11, 2026 |
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Weekly notes on creator selection, pricing and negotiation from inside the work. No spam, no drip sequence. Unsubscribe any time.
Same market. Different decisions.
Follow the question you are trying to answer.
Creator selection & vetting
Audience quality, channel decay, faceless formats and why public size is not current delivery.
Pricing & negotiation
Rate context, information asymmetry, underpayment and the clauses that change what the deal is worth.
Campaign operations & measurement
Timelines, reporting incentives, attribution gaps and the hidden work between signature and result.
Brand safety & contracts
Usage rights, platform risk, response protocols and how to prevent avoidable campaign exposure.
Talent management & creator careers
Representation models, niche economics, manager incentives and the systems behind durable deal flow.
Written by Paul Taylor.
Founder of Not Average. Finance background, 120+ creator campaigns and 200+ tracked negotiations. The byline is linked to the operator responsible for the point of view.
Bring the shortlist. Or bring the offer.
The brand path reviews creator selection. The creator path reviews a live deal. Choose the side of the table you are on.