By Paul Taylor
Letters
Notes on creator selection, contracts and campaign delivery, written by Paul Taylor.
Latest letters
Letter 046 · 10 November 2026
A clause is not a date.
A deadline written as a rule hands the creator a calculation. Write the weekday, and say what moves if the review runs late.
Read the letterLetter 045
Write the review question before the campaign ships.
Letter 044
A second platform is a second purchase.
Letter 043
Your brand manager is about to rotate.
Letter 042
Read what the creator already signed. Then book them.
Letter 041
A view cap is your worst case. Know it before you sign.
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