We watch brands spend $35K across eighteen creators and pull zero sales out of the campaign. We watch creators get offered $150 for a dedicated video to an audience worth twenty times that — and then a free-promo trap on top.
Both happen every week. We're the agency that makes them stop happening to our clients — on either side of the table.
Fake followers. AI-inflated engagement. Channels that demonetized the week before your launch. We reject 70% of creators who apply and publish our pricing benchmarks on the call — so your next €9,500 negotiation starts from a known number, not a guess.
How we vet creatorsFake DocuSign malware. "Free product" deals that don't pay rent. Brands that ghost the week after you file. We pre-vet every deal before it reaches you, negotiate on rate benchmarks from 200+ tracked negotiations, and chase payment until it clears. No exclusivity, no lock-in.
How deals actually close2,339 creators tracked. 800+ brands indexed. 200+ negotiations priced. We built this because no platform would share it and no agency would publish it. Before we recommend a creator or a deal, you see the raw numbers we're using to decide.
See what the system tracks"What's the right rate?" is the first question on almost every call. We know what a 90-second integration clears at in your vertical. Your next deal starts from the number — not from "let me get back to you."
Read: The Pricing Black Box →Bought followers, engagement pods and AI-inflated reach are the fastest budget-killer in creator briefs. We check engagement velocity, sponsor cadence, audience quality and decline signals before a creator reaches you. If the data doesn't hold, we say so.
Read: Your Budget Is Funding Robots →A 20K fintech creator and a 1M lifestyle creator live in different economies. We price and pick by vertical CPM, conversion history and audience quality — which is why our 50K picks regularly outperform the 500K pick you were about to pay for.
Read: 90K Subscribers Can't Pay the Bills →Demonetization waves and AI-driven terminations wipe out channels quietly — and the brand spend sitting on them. We flag accelerated decline curves and monetization volatility before a campaign goes live, so your budget doesn't land on a creator about to go dark.
We don't publish ROAS charts on a homepage. They're too easy to fake and too hard to verify. Happy to walk you through the decks on a call — real clients, real numbers, real context.
One example we can tell you about right now: a Series-B SaaS paid €9,500 for a 90-second integration that, by our pricing data, should have cleared at €3,800–€5,200. We don't fix campaigns like that — we prevent them. They stayed because we report revenue, not reach.
20 letters written from inside live campaigns. Pricing opacity, fake metrics, platform collapses, payment fights — the stuff no agency talks about publicly because they'd rather you didn't know. No ghostwriters, no recycled LinkedIn posts, no AI fluff.
Read all LettersEvery person here has shipped campaigns at the €2M+ level before joining. No juniors hiding behind senior bylines. No open job board — when we open a role, you see the compensation band before you apply. We hire the way we sell: transparent.
See how we hire →40 active clients. 10 creators max per senior — vs. 50-100 at the big agencies. No long-term contracts. If we don't deliver, you leave.
Legacy agencies sell reach. We sell the 40% that actually converts — and the deal terms that make sure creators get paid for it.