We help brands choose, price and run creator campaigns using conversion signals, audience quality and deal data, not follower count.
Creator with an offer in your inbox? Get a second opinion →
We combine campaign history, audience quality, pricing context, brand fit and operational risk. Then we show the recommendation and the reasons behind it.
You make the call. We show the evidence behind it.
Why: the audience matches the buyer, past sponsor content held attention and the quoted rate sits inside the relevant benchmark.
Why: the audience is broad, recent sponsor integrations underperformed the channel baseline and the price assumes reach that is not consistently delivered.
Example format only. Names and values are illustrative; client recommendations use current campaign and market data.
Every recommendation comes with the signals that support it, the risks we see and the reason it belongs, or does not belong, in the plan.
We benchmark format, niche, expected delivery, rights and deal history before negotiation, so the conversation starts from evidence.
Selection, outreach, negotiation, contracts, briefing, approvals and payments stay connected instead of disappearing across five vendors.
Our exclusive and managed creators give us first-hand context that a database cannot: real availability, realistic pricing, audience boundaries and whether a partnership will feel credible before outreach begins.
Sales, signups, downloads, audience, timing, rights and budget. The brief starts with what the campaign must change.
We combine performance signals, fit, rate context and risk. You see why each creator made the cut.
We handle outreach, contracts, briefing, content review, approvals and payment while you retain final approval.
We connect the available results to creator, format and offer so the next shortlist starts with evidence from this one.
Company-reported figures. Ask for the relevant definitions and client references during due diligence.
Why subscriber count over-promises delivery, and what to filter on instead.
Read Letter #020 →How the same integration can be underpaid or overpriced when neither side has context.
Read Letter #010 →The operational work between creator vetting and crisis response.
Read Letter #028 →Fifteen minutes with a senior operator. We will tell you what we would examine, where the price needs context and whether we are the right fit to help.