Questions, answered
Questions before we start.
How campaigns work, what representation includes and which decisions stay with you.
For brands
How do you choose creators?
We start from the sponsorships we track on YouTube: which brands have sponsored a creator and how many people watched those videos. We add their latest uploads and format, and compare the price with deals we've negotiated. If we represent a creator we suggest, we tell you.
Why not contact creators directly?
You can, and some brands do. We add three things: a price checked against deals we've negotiated, terms that cover rights and dates, and someone who chases briefs, reviews and publication dates, and tells you early when one slips. If you need one creator and have the time, going direct can make sense. Discuss your campaign ↗
What do you manage?
We can manage creator selection, negotiation, briefs, contracts, content reviews, publication and reporting. Your proposal sets out which services are included.
Do we need a shortlist?
No. Tell us about your product, audience, goal, budget and timing. We can build a shortlist from there or work with names you already have in mind.
Do we have to use creators you represent?
No. We recommend creators based on the brief. If we also represent a recommended creator, we tell you before you approve the shortlist. On that deal we earn only the creator's commission, nothing on your side.
Can you guarantee views or sales?
No. We agree what to measure before launch and explain what the available data can tell you. Views, sales and attribution are never certain.
How long does a campaign take?
Timing depends on creator availability, production, product delivery and approval rounds. We agree a workable calendar before committing.
How is the campaign priced?
Each creator in your proposal has a fixed price for a defined scope: deliverables, schedule and usage rights. If the scope changes, we re-price it and agree the change with you first.
Do you charge a percentage of the budget?
No. Each creator comes with one fixed price for a defined scope, and that price includes our work. Nothing is added on top. We explain why the price fits that creator: how their sponsored videos get watched and what similar deals cost. Discuss your campaign ↗
Should we use a platform like Upfluence or Modash, or an agency?
A platform helps your team find and contact creators; your team still does the vetting, negotiation and follow-up. We do that work for you: we check who has sponsored each creator, agree the price and run the campaign. If you have people with time for it, a platform can be enough.
For creators
Do I need an exclusive agreement to start?
No. You can start with a single brand offer. Ongoing or exclusive representation requires a separate agreement.
What is the commission?
We earn 20% on the deals we close. No retainer. Your agreement sets out the scope and payment terms before you sign.
Do you need my channel password?
No. You retain your accounts, content and final creative decisions.
What should I bring?
Send the brand's offer, your channel link and any proposed fee, deliverables, dates, usage rights or exclusivity terms. Share what you have, even if some details are still missing.
Still have a question?
Tell us your product, audience and timing. We reply within one to two business days.
Not ready for a full campaign? Start with a review of your shortlist