Your Ad Budget Is Funding Robots: How AI Content Farms Are Draining Programmatic Spend
One person. 7 channels. 350 AI-generated videos a day. All monetized. Your programmatic ads are running on them — and most brand safety tools can't catch it.
From the first issue to the latest. Patterns we've spotted, mistakes we've made, and the uncomfortable truths nobody else is publishing.
One person. 7 channels. 350 AI-generated videos a day. All monetized. Your programmatic ads are running on them — and most brand safety tools can't catch it.
A brand paid €9,500 for a 90-second integration worth €3,800-€5,200. Nobody has the pricing data — and guessing costs more than the agency fee ever would.
A gaming creator had 450K subscribers but averaged 3,800 views per video. Audience inflation is hiding in plain sight — here's how to spot it before you sign the deal.
January campaigns generate 40% less revenue than October. Your internal calendar doesn't match market conditions — and it's costing you money.
Why creator context matters more than metrics. The invisible pressures that shape how creators execute brand campaigns.
Why creators stop checking their sponsor inbox—and how the polluted ecosystem is killing your outreach before it arrives.
Why brands negotiate influencer deals blind—and the market data that changes everything. 5x price variance for identical profiles.
Why 73% of creator rejections aren't about budget. The hidden data that platforms don't track—and what actually makes creators say yes.
The one signal we look for that predicts campaign success better than follower count, engagement rate, or production quality combined.
Why the rush to automate creator marketing is creating expensive blind spots—and what actually works instead.
The outreach mistakes that kill deals before they start. We see them every week—and they're usually fixable in 10 minutes.
Weekly insights on creator marketing. No spam. No recycled LinkedIn posts. Just intelligence.